The BA (JMC) – Bachelor of Arts in Journalism and Mass Communication – is a three-year undergraduate program designed for students who aspire to work in the dynamic media industry. It covers multiple areas such as journalism, advertising, public relations, filmmaking, and digital media.
From the very first semester, students are introduced to the fundamentals of media, journalism ethics, and communication theories. They also engage in practical work such as writing news reports, shooting videos, and designing campaigns. This hands-on experience helps in building both creativity and technical skills.
As the course progresses, the curriculum dives deeper into specialized areas like print and broadcast journalism, advertising strategies, social media content creation, and documentary production. Students often have the chance to work with industry professionals. They can do this through internships, workshops, and visits to newsrooms and production studios.
By the final year, learners are well-equipped to create professional portfolios showcasing their skills in writing, video production, and communication strategy. The course prepares them for various career paths, including news reporting, video editing, digital marketing, PR management, and more.
The media industry today demands individuals who are adaptable, creative, and aware of the latest trends. With a BA in Journalism and Mass Communication, graduates can confidently enter this fast-paced environment and contribute meaningfully to the world of information and storytelling.